The Challenge

British Airways had teamed up with London’s fashionable Carnaby Street and needed an exciting video that would appeal to trendsetters flying to London in the build-up to Christmas. F&C were tasked with showing off Carnaby Street in a way that would entice ‘would-be’ shoppers to one of the capital’s trendiest shopping meccas and get them in the mood for the festive season!

The Solution

We spent a day filming a couple in and around the streets of Carnaby to create a fun, exciting and glamorous love story. With a shopping spree in Carnaby Street as the backbone of the story, we added splashes of colourful motion graphics and included all kinds of stats and key features. With spliced editing, we were able to create a pacy and enjoyable video that would be watched from the skies!

Christmas In Carnaby

Distribution

The video was used on all of BA’s inbound flights to London in the run up to Christmas.

Parting Shot

Whether you’re in the air or at home, the video makes you feel like going clothes shopping and revamping your wardrobe.

“Given the video was aired on incoming BA flights to London, we know the video received plenty of views - and hopefully inspired shopping trips to Carnaby Street.”

British Airways & Carnaby StreetChristmas In Carnaby